What every website owner should know about contextual advertising – it affects your bottom line!

You've probably many Web sites that bombard you with huge, flashy banner ads and other advertising is only loosely related to the content of the specific page visited. For example, you click through to a Web page with an article about the education of children. The distracting banner, declare you to be of the millionth visitor to that page, a price offer if you just click and claim it, runs the width of the top of the page. This type of banner ad has no relevance to the information you find and is probably not legitimate anyway. Blinking and flashing is annoying you, allowing you to scroll down until the your view and read what you came to see. This is a blatant example of what contextual advertising is not.

Good contextual advertising is organised per page, so that each ad that your reader will see closely with the content on that page. You know about Google Adsense. When you sign up for this program, Google spiders go and investigate each page content and then match up the most relevant ads to place on your page. The latest trend in the major search engines, especially Google, a focus on the most relevant content pages to deliver to the user when the user performs a search.

It is very likely that other ads, such as affiliate links, you have on your Web pages. As each ad on the page closely related to the content, you will enjoy a much better ranking with the search engines. You will certainly beat out a competitor that the 'miljoenste visitor ' banner rotates!

This is why you want to hand pick your ad positions for each page on your site. Google Adsense ads based on algorithm programs picks and did a good job. Think how you can play at ads with more refinement, in terms of contextual advertising! For example, does your gardening blog a page containing a detailed article on how did to grafting of roses. Perfect ads that are well qualified as powerful contextual advertising, for example, a book about transplantation roses or garden tools used for grafting. An ad for more general products, such as Garden globes or pathway pavers are not will cause just as much importance. You get a lot less ROI on such ads and in the page ranking also suffer. These ads to move to a page with content to garden statuary related or decoration is a better place.

Keywords are another important factor in optimizing each page. If your ad links to a partner, check out the page title and keywords is that affiliate. Matching keywords will also make your site to do well in terms of relevance.

Well thought out contextual advertising brings more visitors to your sites through better search engine rankings, and you can enjoy an increase in revenue. Contextual advertising is an art, well worth cultivating and refining the nth degree. Relevance and in context, where it up and it's all at your fingertips!